Mediacenter

Online shoppers today have more choice, more information and crucially, less time. You face the challenge of cutting through the noise. To compete with commercial giants like Amazon, smaller online retailers are finding ways to meet customers wherever and whenever they want to shop but flexibility is no longer enough.In Q2 of 2018, WBR Insights surveyed 100 Directors of E-Commerce from across the Nordics to find out more about the challenges they’re facing and the innovative solutions being brought to the table.

The convenience of online shopping was revolutionary a few years back but since the market exploded in the Nordics to a €21.9bn industry, it has become a bottom line standard for any brand serious about competing in retail. now, e-tailers need to find innovative new ways to personalise their offerings so they can build a loyal customer base and they're going to need to harness customer data to do it.

Europe has some of the largest and most dynamic e-commerce markets in the world. Shoppers in Europe are snapping up products online at an unprecedented rate, even for luxury and other high-value items. Doing this successfully, however, is another matter, and requires a detailed knowledge of local markets, and the shopping habits of the local consumers.

Who's really ahead? It’s often thought that luxury brands are slow to the mark when it comes to embracing new media, technology and digital innovation. But is this really true? We surveyed 100 luxury brands and mid-market retailers in key markets throughout Europe to find out how technology and innovation plays a role in the overall strategy of their brand – and which brands are key influencers in this strategy.

In Q2 of 2017 eTail Nordic & WBR Digital surveyed 100 leading retailers in the Nordics. The research targeted retailer industries from fashion, household goods, travel and consumer electronics with a focus on their activities in-store and online. Respondents to the survey were Heads of E-commerce, Directors of Marketing or others of an equal standing. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by eTail Nordic & WBR Digital and are presented here with analysis and commentary from the eTail Nordic community.

eTail Nordic 2017 brought together over 250 senior retail leaders, innovators and disruptors who challenged convention and shared their proven experience in delivering the truly “seamless retail” experience their customers now expect. With a focus on interactive peer-to-peer sessions, attendees benchmarked with their peers and left with tangible actions on pain points ranging from personalisation to attribution, from big data to mobile strategy, and from omnichannel alignment to the latest in disruptive technologies.